Retelling Mystery

Cuixu is constantly searching for pioneers and legends that was little-known by the public, retelling the mysterious history submerged in the long river of time and scattered around the world, and paying tributes to the radical but tough explorers. The golden qualities of human beings like curiosity, courage, exploration, and subversion that they showed are all contained in Cuixu's genes. It is our mission to reflect on what is truth and purity, and with our unique perspective, to start a spiritual revolution through fashion.

The founder and designer Cui Xu graduated with a bachelor's degree in footwear and accessories design from POLIMODA Fashion Academy in Florence, Italy in 2013.In 2016, an Avantarde, experimental, designer accessories label was established in New York, US.